Hans van Bochove (1963) is Vice-President Public Affairs Europe at Coca-Cola European Partners. Amongst his responsibilities is the company’s packaging and recycling policy.

He joined the Coca-Cola system in 1998 serving as Director Public Affairs and Communications in The Netherlands for nine years. In this capacity he was responsible for the company’s transition from refillable to non-refillable / recyclable PET bottles. He also developed a sustainable policy and published the first public societal report within the Coca-Cola system.

From 2007 to 2011, Hans was Director Public Affairs, Communications and CSR at Starbucks Coffee Company for the Europe, Middle-East and Africa region.

He then returned to Coca-Cola in his current role and since March 2017 also serves as Chairman of the European Organization for Packaging and Environment (EUROPEN).

Hans holds a master degree in Business Administration from the Erasmus University Rotterdam / Rotterdam School of Management. 

Presentation title: Packaging in 2019 – where are we? Industry and policy responses to a radical change in public perception